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Why You Don’t Need A Social Media Strategy From #smwldn
I have had a busy week this week, having spoke at four separate events. Yesterday I had the privilege of being asked to deliver a presentation at Facebook’s London office as part of Social Media Week...
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Deloitte Tech Trends 2012: Are You Making Best Use Of Disruptive Technology?
Deloitte has done a good job summarizing some of the fast-moving developments and applications of the latest business technology in their Tech Trends 2012: Elevate IT for digital business. The summary...
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Can Your Employees Be Your New Sales Force?
Really great sales people have a skill set the rest of us do not natively possess; if you did have those skills, you would weigh your career options differently and probably make a lot more money. This...
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Is it Time We Killed Off Email?
Admit it. The last team meeting you attended had ‘time built in’ between sessions or before a networking dinner to…. do some emails! This seems like a very unnatural activity to me. Emails tend to be...
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McKinsey Studies The Value Of Social Technology For Business
The research arm of McKinsey & Company, a major consulting firm, has released an interesting report, The social economy: Unlocking value and productivity through social technologies. It explains...
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How To Collaborate In The New Retail Environment
Like so many other industries, the world of retail is and continues to change right before our very eyes. With mobile, digital and social media each playing a significant role marketers are faced with...
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The Social Business Imperative
What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? These...
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The Future of Social Media: 50+ Experts Share Their 2013 Predictions
The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn Company Pages, improved Twitter profile...
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5 Steps To Awesome Community: Leaders Go Social
Recently, I wrote about employees as brand ambassadors and how they can help – or hurt – an organization’s global and social brand. It depends on how well the lines between personal brand and company...
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31 Easy Ideas To Create Content Your Customers Want
If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. If we accept the Social...
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5 ‘S’ecrets of Engaged Social Leadership
A software technology company I consult with is in the middle of a sea change, a shift from one workplace culture to another. This change began when the company brought in a high-level technical...
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Does Marketing Today Start With a J?
One of my favorite books is The J-Curve: A New Way to Understand Why Nations Rise and Fall by Ian Bremmer. Bremmer uses a simple J-shaped curve to show the relationship between a country’s economic and...
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The Emerging Social Enterprise: Catering to the Net Generation
The social revolution has officially arrived at corporate headquarters. Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading...
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In A Social Business The Marketing Nerds Will Win
There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business...
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Tapping Social’s True Potential: Deploying Social Technology Within The...
Has your company tapped the full potential of social networking? We’re not talking about culling millions of pieces of customer data from Facebook pages, Twitter feeds, and blog posts – this is about...
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Social Business And The Next Generation
So your company now has accounts on all the major social media channels such as Facebook, Twitter, and LinkedIn. Maybe you’re even posting to a Google+, Pinterest, Slideshare or YouTube. These...
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These Are A Few Of My Twitter Favorites Things
I simply remember my Twitter Favorites things and then I don’t feel so bad. If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if...
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Social Employees Drive Social Business
Want to know the fastest way to have your business’ Social Media and Content Marketing strategies go south? Create a department for social media and have the planning, execution and metrics live there....
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10 Native Behaviors To Build Your Social Business Strategy On
The foundation of a social business-strategy needs to be built on connecting with the customer’s native buying behavior. My great-grandmother, Michelena, used to say, “I can’t make a great meal unless...
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A Surefire Way To Get Your CxO’s Attention And Commitment
Are you struggling to drive an important cross-company initiative? You have an innovative idea and a sound game plan, but every day feels like pushing a boulder up Mount Kilimanjaro. The key to keeping...
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